Community Support

With support from the Central Florida community, many of our friends and neighbors have come together and made the Discover Florida’s Oceans license plate a huge success.


Corporate Partners

Discover Florida’s Oceans has created a plate that represents the essence of Florida and the understanding of the economic power of our oceans. In order to reach a broad statewide audience and assist Discover Florida’s Oceans with direct marketing, promotion and advertising, dynamic corporate partners have been recruited. Discover Florida’s Oceans is honored to have the support of:

  • SeaWorld Orlando
  • Darden Restaurants (Red Lobster, Olive Garden, Smokey Bones, Bahama Breeze, and Season’s 52 restaurants)
  • Ron Jon Surf Shop
  • Chevron
  • Clear Channel Communications
  • J.C. Decaux
  • WFTV – Channel 9
  • Anson-Stoner



Discover Florida’s Oceans would like to thank our corporate partners for their support of our mission to “return to the sea some measure of the benefits derived from it.”


Marketing Strategy



The Discover Florida’s Oceans specialty license plate was conceived by the scientists of Hubbs-SeaWorld Research Institute. The license plate is important because it provides Floridians with the opportunity to support important marine research and to conserve the beaches and oceans that are the foundation of our Florida lifestyle.

Hubbs-SeaWorld Research Institute has developed a strategic marketing, communications, and sales strategy that will reach statewide audiences. Discover Florida’s Oceans will be using a variety of media outlets, such as print media, electronic media, billboards, direct mail, and TV advertisements.



Government Relations

Thanks to the Florida Legislature for passing the Discover Florida’s Oceans plate. With their leadership and support, Florida’s coastal waters and estuaries are already receiving previously untapped funding for vital research.



State Senator Mike Haridopolos announcing the Discover Florida’s Oceans  plate creation at a press conference in the Florida Capitol.

State Representative Thad Altman (pictured 4th from right) joins Governor Jeb Bush, the Florida Cabinet and HSWRI leaders  for the formal approval of the Discover Florida’s Oceans plate.